Mohegan Sun at Pocono Downs Appoints New Vice President of Marketing

2013-02-15

WILKES-BARRE, PA (February 15, 2013) – Mohegan Sun at Pocono Downs is pleased to announce the promotion of Robyn Ryan to Vice President of Marketing, overseeing the advertising, public relations, marketing and revenue maximization for the Wilkes-Barre, Pennsylvania gaming destination.

Ryan has been with Mohegan Sun at Pocono Downs since March 2012 where she held the position of Director of Marketing Campaign Management. In her new role as Vice President of Marketing at Mohegan Sun at Pocono Downs, Ryan will be responsible for developing specific marketing strategies and tactics as they relate to Database Marketing, Player Development, Player’s Club, Promotions /Special Events, Bus Sales,  and other miscellaneous marketing programs.  In addition, she will be tasked  with establishing guidelines for hiring, training, and coaching staff, developing policy and procedure manuals, and guidelines for daily operating procedures, and  interfacing with all operating departments to ensure that marketing programs are designed and implemented with ease of execution, profitability and customer service being the most important factors.

Prior to joining Mohegan Sun at Pocono Downs, Ryan worked at Belle of Baton Rouge Casino & Hotel, Cherokee Nation Entertainment and at Harrah’s Metropolis Casino. She has a Bachelor of Arts and Economics from Hollins College in Virginia.

About Mohegan Sun at Pocono Downs

Mohegan Sun at Pocono Downs, owned by the Mohegan Tribe of Indians of Connecticut, is one of the most distinctive and spectacular entertainment, gaming, shopping and dining destinations in Pennsylvania. Situated on 400 acres in Plains, Pennsylvania, Mohegan Sun at Pocono Downs is currently home to 55,000 square feet of gaming space including over 82 live table games, 2,300 slot machines and electronic table games, a variety of dining and shopping options, nightlife, entertainment and live harness racing. Mohegan Sun at Pocono Downs is within easy access of New York, Philadelphia, New Jersey and Delaware. More information is available by calling 1.888.win.inpa (1.888.946.4672) or visiting mohegansunpocono.com. Connect with us on facebook.com/mohegansun,
follow us on twitter.com/mspocono and view us on youtube.com/mohegansunpocono.